Whether your company is big or small, a clean bathroom can make or break a customer experience. And that’s especially true if your company is in the hospitality or service industry.
Whether it’s in a restaurant, a car dealership, the barber shop or dentist’s office, the impact of a clean restroom on a customer’s perception of your company can last through their entire experience, and can be a main topic of conversation when the customer tells her friends about your establishment.
Projecting a Clean Image
A clean restroom encourages positive feelings in customers about your business. Customers equate the cleanliness of your company’s bathroom with the cleanliness of your entire business. This is especially true if you’re a restaurant owner.
86% of adults in the United States equated the condition of a restaurant’s bathroom with the condition of its kitchen, according to cleaning industry website CleanLink. The site also states that 75% of U.S. adults wouldn’t return to a restaurant with a dirty bathroom. A clean bathroom can lead to repeat business and higher earnings.
Developing Customer Trust
If your business is in a service industry, including the hospitality industry, maintaining clean restrooms helps put customers at ease about the rest of your operations. Customers encountering unclean restrooms can develop negative images about your business and may come to distrust your company in other areas. This can mean customers scrutinize your services more closely, examine invoices with a keener eye and may be more likely to argue about service, quality or charges.
Eliminating Customer Complaints
Sparkling clean, fresh smelling restrooms can lead to happier customers, which reduces overall complaints against your establishment. In the modern age, all it takes is one Internet blogger to comment on the state of your company’s restrooms to discourage other customers from frequenting your establishment. Clean facilities show your company’s dedication to all phases of the customer service experience.
Customers appreciate these efforts, and can reward your business with encouraging reviews that generate interest within the local community. Customers who feel confident in using your bathroom facilities, especially in a restaurant environment, may stay longer, order another round of drinks, and bring in more money for your company.
Give us a call to discuss professional cleaning and hygiene solutions to improve your company image.
